REAL BUSINESSES
REAL RESULTS
Different industries. Different challenges. One thing in common: marketing built around the business.
RESULTS
Decades of experience. Dozens of business categories. We’ve evolved right along with media, from traditional channels to today’s highly targeted digital platforms, always choosing what makes sense for the business.
Through all of it, one thing hasn’t changed: good marketing has to do more than look good. It has to work. Here are a few of the results we’re proud to have helped create.
Proven Results
Turning Traffic
Into Shoppers
By shifting from a traditional media-heavy strategy to a comprehensive digital plan, we were able to target shoppers more precisely, track their behavior and measure what was actually driving engagement.
The result: more than 115,000 vehicle detail page views, giving the dealership real insight into how its marketing was moving shoppers from an ad to actual inventory.
Turning Marketing
Into Sales
A focused mix of seasonal promotions, consistent creative and targeted digital advertising helped turn increased visibility into real sales. The result: zero-turn mower sales jumped from 67 units to 143 units year over year, a 113% increase that shows what happens when marketing is built around a clear business goal.
Turning Awareness Into Action
By targeting homeowners actively showing home-improvement intent, the campaign drove a 39.1% increase in traffic to the website’s primary conversion page.
CTV & Reporting Help Auto Dealer
The team incorporated reporting that showed reach and frequency, video completion rates, and household site visit tracking for each individual location.
Video worked extremely well. Across seven dealership locations, there was an average VCR of 95%; there were 5,423 household site visits to all dealerships.
Video Brings In Patients
Leveraging the latest data, the team launched a series of CTV, OTT and pre roll ads optimized for high video completion rate.
The new campaigns were a resounding success. The ads averaged an above-95% VCR, with consistently high reach.
CTV Ads Help Supplier Grow Base
The team developed a series of 5 Connected TV campaigns. One focused on statewide brand awareness, the remaining 4 focused on separate locations where the company does business. Lookalike audiences were incorporated into the campaigns’ targeting.
The campaign resulted in a 93.92% completion rate and 945 household visits.
Video Helps a Attract Customers
CTV ads were created with longer campaigns. Several months into the campaign, household site visits were enabled.
The completion rate has consistently stayed in the 96% range, with over 1,200
HHSVs since that component was added.
