<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Homegrown BD ]]></title><description><![CDATA[Homegrown BD ]]></description><link>https://www.homegrownbd.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 15 Oct 2026 19:41:55 GMT</lastBuildDate><atom:link href="https://www.homegrownbd.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Has Your Media Rep Ever Recommended Advertising They Don't Sell?]]></title><description><![CDATA[Has your media rep ever recommended advertising they don't sell? Discover why independent media planning matters and how a strategy driven by your business goals, rather than available advertising inventory, can lead to smarter marketing decisions.]]></description><link>https://www.homegrownbd.com/post/has-your-media-rep-ever-recommended-advertising-they-don-t-sell</link><guid isPermaLink="false">6acfbe85ef625d51d24f5494</guid><pubDate>Wed, 14 Oct 2026 21:07:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8e1085_71331f84736a4ffab257c4009c324189~mv2.jpg/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Doug Brandon</dc:creator></item><item><title><![CDATA[Streaming TV vs. Traditional Television: What Should Local Advertisers Know?]]></title><description><![CDATA[Traditional television still has value, but streaming TV is changing how businesses reach their audiences. Explore the differences in targeting, geographic reach, costs and measurement, and discover why the smartest advertising strategy may include both.]]></description><link>https://www.homegrownbd.com/post/streaming-tv-vs-traditional-television-what-should-local-advertisers-know</link><guid isPermaLink="false">6acfe54df01b30c0f505ebb5</guid><pubDate>Wed, 14 Oct 2026 21:07:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8e1085_d3a5eda010b44b8687713821cffcfaa3~mv2.png/v1/fit/w_1000,h_907,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Doug Brandon</dc:creator></item><item><title><![CDATA[Already Have a Marketing Team? Here's Why You Might Still Need a Media Partner.]]></title><description><![CDATA[Already have a marketing team? The right media partner can help them accomplish more. Discover how independent media strategy, advanced digital advertising and specialized expertise can strengthen your existing team without replacing it.]]></description><link>https://www.homegrownbd.com/post/already-have-a-marketing-team-here-s-why-you-might-still-need-a-media-partner</link><guid isPermaLink="false">6acfe248ff45ed0c2275ca49</guid><pubDate>Wed, 14 Oct 2026 21:07:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8e1085_c0add6eee30f4f87959516f45c8eab45~mv2.jpg/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Doug Brandon</dc:creator></item><item><title><![CDATA[You're Spending Money on Advertising. But Do You Know What's Working?]]></title><description><![CDATA[Your advertising delivered thousands of impressions, but what did they actually accomplish? Discover why meaningful measurement goes beyond clicks and impressions to evaluate campaign performance, customer engagement and real business results.]]></description><link>https://www.homegrownbd.com/post/you-re-spending-money-on-advertising-but-do-you-know-what-s-working</link><guid isPermaLink="false">6acfe84eac3142d5af53eb21</guid><pubDate>Wed, 14 Oct 2026 21:07:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8e1085_9a6a4fc8362341c8ac6dea15a71b7322~mv2.png/v1/fit/w_1000,h_907,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Doug Brandon</dc:creator></item></channel></rss>